![The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com](https://bloximages.newyork1.vip.townnews.com/santafenewmexican.com/content/tncms/assets/v3/editorial/3/7f/37f54af9-963c-502f-baa0-b767330f2084/594eef365aa76.image.jpg?resize=800%2C500)
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
![In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS](https://preview.redd.it/nnz8ux4vu9z21.jpg?auto=webp&s=d8ecbabb4aadd0004f289bf54004408a934e5ab1)
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
Dan & Dave | Remember the Dan & Dave Reebok campaign? This is the story of how two unknown track stars and a $30 million ad campaign took the country by storm...
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
![I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson](https://dmn-dallas-news-prod.cdn.arcpublishing.com/resizer/4sRq58yiEKSBCeSHET45oz-8yuQ=/1660x0/smart/filters:no_upscale()/arc-anglerfish-arc2-prod-dmn.s3.amazonaws.com/public/N7DXVFTPJSEHMJGFF2VJ5VHMLA.jpg)